Is Adobe becoming "Googlesque"?
It was a post over at Webaware about the myFeedz service that got me thinking about Adobe's moving into a web software company. Just like Google, they're using a core asset (big box software) to subsidize interesting web experiments. Just as Google ties its products all back to search, Adobe can use a lot of these new web properties as advertising and showcase what their tools are capable of. Google did a lot to showcase and generate buzz for Ajax, and I think Adobe can do the same thing for Flash. JamJar and Kuler were "fun" apps that got people interested and in many ways, started the trend. More recently we've seen Digital Editions and the partnership with Photo Bucket that result in direct revenue for the company. There was also the Kiwi Project that showed off some Flex capabilities and had some members become part of "Philo" which is Adobe's rumored IPTV project, another example of Adobe's expansion.
Adobe has always been a fun company to watch. I've always been a fan of what Flash could do, and while I do worry about what happens to web startups using Flash, I think Adobe's foray into web apps will be good for everyone. Google has done a lot to advance Ajax and in the process, become a (mostly)fun company. Adobe has talented people and has adopted the more laid back style of Macromedia, so I think the ingredients are there. Now they just need to get out and show all the cool things that can be done with play dough.