Is Google's partnership with NHL on thin ice?

When the partnership between Google and the NHL was first announced, there was much fanfare -- people were excited about the prospect of watching their games any time they wanted.  These videos were planned to be "free for two weeks", however it ended up being "free until the partnership died", if that's what actually happened.

When the partnership between Google and the NHL was first announced, there was much fanfare -- people were excited about the prospect of watching their games any time they wanted.  These videos were planned to be "free for two weeks", however it ended up being "free until the partnership died", if that's what actually happened.

For about two months, the NHL was uploading videos frequently and promptly -- now it looks like fans shouldn't be holding their breath too long for anything new.  The last video was uploaded two weeks ago on January 8th, and the "videos of the week" are still from January 7th.


We've seen something like this before -- actually, I could have written the same title in November with the words NBA instad of NHL and it would have almost made sense.  The NBA had a partnership with Google Video, but it didn't take long for that partnership to fade away either.

There has been no official word from Google or the NHL on the subject, but based on the apparent abandonment of the NHL portal on Google Video, it seems that maybe it's time to sign a contract with Major League Baseball.

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