Is Print Finally Dead Yet?
In honor of the print edition of Encyclopedia Britannica's passing into the digital pages of the history books, we discuss new media's age old question: is print dead yet (or is it merely a walking zombie)? Craigslist has decimated a valued profit center in the world of printed newspapers. Printed books have given way to Kindle readers on every street corner. Glossy magazines are desperately trying to find new life in interactive iPad editions. Meanwhile, most specialty trade and technical publications long ago felt the need to jump to the Web. And now, despite almost of decade of Britannica's experts screaming into the wind that Wikipedia wasn't a legitimate source of educational information, Britannica's storied 244-year-old print edition gives up the ghost, due in large part to the existence of Wikipedia. In this video, ZDNet's David Gewirtz and Josh Gingold discuss what's changed in the world of online content, what it means to marketers, and how it will likely impact the world of business.Recorded from a ZDNet webcast on March 20, 2012.