Is Twitter's Vine the new 'micro-porn' service?

Summary:Video clips of pornography and nudity are circulating through Twitter and Vine. Is it a case of "If you build it, they will come" or great PR driving extra downloads of Vine?

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Credit: Jon Sullivan

Well that didn’t take long did it? Only a couple of days after Twitter launched its new video service, Vine easily searchable pornographic video clips are circulating around Twitter.

Vine positions itself firmly around brevity. It captures six second videos and posts the content to Twitter. These videos now play in an endless loop in your feed.

Vine is available for iPhone and iPod touch which gives Apple an issue over inappropriate content. Last week Apple removed 500px from the App store. It was easy for users to find nude photographs using the app Apple said:

"The app was removed from the App Store for featuring pornographic images and material, a clear violation of our guidelines. We also received customer complaints about possible child pornography. We've asked the developer to put safeguards in place to prevent pornographic images and material in their app."

In early 2012, Apple also removed the Viddy app from the App Store for hosting clips of nudity.

Vine does allow you to flag video clips as inappropriate. It also allows you to search for clips tagged with #nude, #porn #sex or other hashtags before flagging them. If a clip gets reported as inappropriate then a warning message appears. Viewers must click past the message to see the video.

If enough users flag a video clip the owner of the clip might get their Vine account terminated.

Vine has sexually explicit content but it also has non explicit content. If you search hard enough you can find images of nudity and pornography on most image upload sites. Apple is taking an appropriate stand in removing apps displaying inappropriate content.

Doing this reflects the opinions of the majority of its users around the world -- not Apple itself. It tries to ensure that offensive apps are not available to download from the App Store.

There are suggestions that if Apple has an issue over inappropriate content then it should remove its camera app from its devices. That is like using a sledgehammer to crack a nut.

Apple does not want to support nor advertise pornographic apps and has done a good job with managing over half a million apps in the app store. Users too, can flag inappropriate content to get it removed from Vine – or any other online content site.

However, this might be good news for Vine’s success. There is a saying that "porn is the microphone check of the Internet. If you're not getting porn, it's not working."

But a six second video clip might not bring you the gratification that you had hoped for.

Topics: Social Enterprise

About

Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketi... Full Bio

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