IT marketing budgets to grow by 7% in 2006

IDC projects that the global marketing budgets of IT vendors will increase by an average of 7% in 2006, the greatest YTY increase in spending in 5 years. The average marketing budget increase for a tech vendor now outpaces the average revenue increase, indicating that every dollar of vendor revenue is becoming more expensive to garner.

IDC projects that the global marketing budgets of IT vendors will increase by an average of 7% in 2006, the greatest YTY increase in spending in 5 years. The average marketing budget increase for a tech vendor now outpaces the average revenue increase, indicating that every dollar of vendor revenue is becoming more expensive to garner.

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