The movie's great vogue came after its copyright expired. Every TV station with airtime around Christmas played it over-and-over. Then, seeing its new popularity the copyright was renewed, and its popularity ended. (My kids prefer A Christmas Story.)
The point is that market value and value to the public can be different things. More companies like Novell are realizing this, placing software of value under the GPL.
Could the calendar, mail server, and rich Web client offered by the Hula Project make it as proprietary, paid software? I doubt it. But someone is going to say, this is a wonderful program, and other people will work to maintain and enhance it as a result.
Does that make Novell the richest company in town? Let us know in TalkBack.