Japan is the world's biggest spender on mobile apps

Why is Japan spending more than the U.S. on mobile apps? A strong appetite for games.

Japan has surpassed the United States as the world's largest spender on mobile apps.

Data from App Annie, a mobile analytics firm, shows that mobile app revenue surged over the last year as more people moved from feature phones to smartphones.  Japan outspent the second-largest spender, the U.S., by about 10 percent.

 
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One of the biggest reasons for the increase in app spending isn't just smartphone penetration -- which increased from 28 percent last year to 42 percent in 2013 -- but Japan's appetite for mobile games.

 
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And don't expect mobile app spending to slow anytime soon. The report projects Japan's smartphone penetration to grow 20 percent to reach 62 percent in 2014.

Read more: App Annie

Photo: Flickr/THEMACGIRL*

This post was originally published on Smartplanet.com

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