Citrix has accepted ZeroMail into its Startup Accelerator program, which will provide the Australian-based company with access to up to US$400,000 in seed funding and a home at its Startup Accelerator Centre in Silicon Valley for 18 months.
The Aussie start-up aims to fix email by separating out automated messages and email sent from real people, while making it easier to manage and track emails.
Co-founder and CEO of ZeroMail Bart Jellema explains: "When you send someone a request, then you expect a response. But currently there is no way to deal with this. After you send the email, it goes to your sent items with no way of tracking that you're expecting a response and by when. It amazes me that this hasn't been solved yet."
It also pulls profile information about senders from social networking sites, introduces threaded email and allows users to turn "to do" emails into tasks.
It copies a user's existing mailbox (for example, from Gmail) onto the ZeroMail platform and mirrors changes, with users then being able to manage both of their email inboxes side by side until they become confident about ZeroMail's abilities.
Jellema said that the funding and the space in Citrix's centre was a great boost for ZeroMail, and he was looking forward to working with other entrepreneurs in Silicon Valley. In addition, Citrix will be providing ZeroMail with access to its products, and will provide business mentoring and leadership.
ZeroMail went live with a paid beta earlier this year, charging $100 for a lifetime standard account. The start-up will charge $39 per month for a standard account after the beta period is over. Jellema first announced that he was working on ZeroMail at the beginning of this year, and has quickly made waves, being selected to compete in the annual Tech23 competition in July.