Jive Software makes its social enterprise move

Jive Software is getting cozier with Twitter and Google in an effort to grab the lead in so-called social business.

In a series of deals (statement, Techmeme), Jive said it is putting its software on the Google App Marketplace. in addition, Jive is licensing the Twitter Firehouse and integrating it with its core suite. The general theme: Provide access to 65 million Tweets a day via its social business software.

Add it up and Jive's effort is to be more like a Facebook for the enterprise and integrate real-time data into business apps. Sound familiar? It is. Multiple companies---namely Salesforce.com's Chatter effort---are aiming to do the same thing.

The results of Jive's Google and Twitter efforts are dubbed Jive What Matters and Jive Apps Market. Jive What Matters is designed to be a one-page aggregation of relevant corporate data. This one page is supposed to provide a view of everything---critical data, legacy systems and social streams---a user needs instantly along with communications and action items. The idea is that Jive will filter social data streams (with something called Jive Chatter Filter) and cut through the clutter and recommend content with Jive Genius.

The Jive Apps Market will feature multiple applications for specific industries. Jive applications can be built by cloud providers, third party developers and system integrators. Indeed, Computer Sciences Corp. (CSC) plans to sell Jive's Social Business Suite and develop applications for the Jive Apps Market. Jive will launch a developer community, documentation and tutorials in September.