Jive's Sam Lawrence on Enterprise 2.0: "It's a buzzword" [podcast]

This week's Enterprise 2.0 Conference in Boston featured a host of small companies hoping to sell sexy, cool software to large companies. Many of these vendors won't survive because they don't understand how the enterprise buys, uses, and deploys applications. In this podcast, I asked Jive Software's chief marketing officer, Sam Lawrence, to dissect the "enterprise" part of Enterprise 2.0.

This week's Enterprise 2.0 Conference in Boston featured a host of small companies hoping to sell sexy, cool software to large companies. Many of these vendors won't survive because they don't understand how the enterprise buys, uses, and deploys applications. In this podcast, I asked Jive Software's chief marketing officer, Sam Lawrence, to dissect the "enterprise" part of Enterprise 2.0.

Sam Lawrence

Sam discusses the complexity of enterprise requirements and describes Jive's approach to the "magic triangle" of early enterprise 2.0 adoption: IT (technology), HR (people), and Marketing (communication).

As Sam describes on his blog:

Next year I hope to see current vendors and new vendors focused on enterprise issues vs just sexy 2.0 farkme pumps.

Yeah, you get the point here.

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