Take note Blu-ray Association ...
Today during the A&A session following Apple's notebook event, Steve Jobs had this to say about Blu-ray:
"Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace."
But, as Phil Schiller (senior vice president of worldwide product marketing at Apple) pointed out, Apple doesn't really feel the need to embrace Blu-ray:
"We have the best HD movie and TV options in iTunes."
I get the feeling Blu-ray needs Apple more than Apple needs Blu-ray.