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Innovation

Just how green tech are you? Go on, rate yourself

So, a few weeks ago I mentioned a survey from the University of Maryland that found consumers were ready to spend money on green tech (to the tune of $104 billion annually) but they're having trouble finding the right products to spend it on.One of the researchers pinged me today to let me know that there has been an additional link posted with the results, where you can take a snappy little survey to determine where you stand on the spectrum of green consumers.
Written by Heather Clancy, Contributor

So, a few weeks ago I mentioned a survey from the University of Maryland that found consumers were ready to spend money on green tech (to the tune of $104 billion annually) but they're having trouble finding the right products to spend it on.

One of the researchers pinged me today to let me know that there has been an additional link posted with the results, where you can take a snappy little survey to determine where you stand on the spectrum of green consumers. It's really quick, I promise. The choices include Green Tech Leader (an innovator and influencer), Green Tech Follower (committed but not a big evangelist), Green Sympathizer (sorta committed to environmental issues but skeptical about the impact you can have), Struggling Consumer (green is just not a priority) or Anti-Green (what problem?) I, not surprisingly, am a Green Tech Leader, because of my big mouth.

Where do you stand? Go ahead, rate yourself.

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