Kansas City Star: The bottom line on blogging

The business section of today'sKansas City Star features an overview of the blogging world, with interviewsand quotes from bloggers at IBM (Brian Doyle and me), Microsoft, Sprint,Garmin, and many others."It's become an expectationthat if you have a business, you have a blog," said John Jantsch,a Kansas City marketing coach and active blogger for several years. "Consumersare looking to find a community around your service. They're looking tohave conversations with companies about the products they're using."...IBM encourages employees to blog andset up a "Blog Central" site on the company's intranet to spotlightthe work of IBM bloggers. The company also set up templates to help bloggersget started."We're a company of experts,"said Brian Doyle, a spokesman for IBM. "We're about encouraging thesepeople to interact, and that leads to breakthrough thinking and innovation."Lotsmore at Link: KansasCity Star: The bottom line on blogging>