Kaseya CEO, Yogesh Gupta, and I enjoyed a conversation about the systems and performance management needs of the mid market and how his company's new product, Traverse, can address those needs.
While mid market companies have the same needs to monitor and manage their systems as do larger companies, they often have neither the budget or the technical resources to deal with today's complex, distributed computing solutions. Kaseya believes that a way to address that set of business requirements is to make a full-featured, powerful product available as a service offering. This approach would reduce the need for special skills and would make installation and use of a sophisticated IT systems management product easy.
Kaseya describes Traverse in the following way and states that the product delivers advanced cloud environment monitoring, server virtualization performance monitoring and BSM and SLA tracking.
Kaseya Traverse comes with out-of-the-box device fingerprints which synthesize and provide intelligent information about the infrastructure automatically, enabling the solution to start delivering value immediately. Kaseya Traverse also offers advanced system learning, based on behavioral analytics, to detect normal patterns based on time of day, day of the week and month, and time of year. System behavior is seen in context of these patterns, so that only true anomalies raise an alert.
Traverse also provides built-in network configuration management so organizations can backup and restore the configuration of managed network devices and alert on changes. Each backup can be compared to previous versions pinpointing changes remotely without the need for the administrator to log into each device.
Kaseya Traverse provides enterprise level monitoring for all aspects of the IT environment. This includes applications, databases, network infrastructure, data center equipment, servers, VoIP, and more. Traverse delivers ITIL compliant BSM functionality through the industry recognized Service Container technology. Kaseya Traverse offers a service-centric view of a company’s distributed, cloud and datacenter infrastructure, mapping business services to the underlying IT infrastructure components that support them. With Kaseya Traverse, users can pinpoint which business services or groups are affected by network, server or application problems. Identified issues are proactively remediated, and powerful, intuitive reporting enables the right individuals to make the right decisions at the right time. Service Level Agreement (SLA) dashboards provide real-time updates on SLAs of business services and infrastructure components, and graphical NetFlow reports offer insights into traffic patterns related to specific applications and services.
Kaseya is using all of the right words in discussing the IT management problems faced by mid market companies. They need to find ways to monitor and manage their increasingly complex and distributed workloads without having the luxury of a huge budget and staff of IT specialists. The company realizes that they either have to offer a "dumbed down" product that is a snap to install and use, but may not have needed features, or to offer a complex, powerful product in a way that makes it both easy to install and use. Kaseya, by offering their product only as a service offering clearly has selected the second approach.
While a cloud offering can be a simple approach, customers still need to be made aware of Kaseya and its offerings before they'll consider them. Kaseya faces competition from suppliers such as BMC, CA, HP, IBM as well as a growing herd of smaller competitors. Since Kaseya is saying the same things, in the same way, as all of the others, a mid market IT decision maker is likely to have trouble distinguishing one product from another.
Kaseya is smart to let its customers tell its story. It has a growing list of customer references to support its claims of technical excellence and the ability to make life simple for its customers. I hope to have a chance to speak with a few of them some time.