Kindle book sales greater than paperbacks

Summary:Amazon is riding the popularity of the Kindle, announcing that ebook sales are now outpacing those of paperbacks. There are now 115 Kindle books sold for every 100 paperbacks sold by Amazon.

Amazon is riding the popularity of the Kindle, announcing that ebook sales are now outpacing those of paperbacks. The company never divulges exact sales numbers, and states that it now sells 115 Kindle books for every 100 paperbacks sold. The margin between Kindle books and hardcover books has now widened to 3-to-1.

The number of Kindle devices sold by Amazon is never discussed, other than the company has sold "millions" of them. A statistic I would most like to see from Amazon is how many of these Kindle books are being sold for devices other than Kindles. Amazon has wisely released Kindle apps for every major smartphone platform and the iPad, raising the number of prospective customers for ebooks into the tens of millions. I suspect more Kindle books are being sold for non-Kindle devices than the genuine reader from Amazon.

Topics: Enterprise Software

About

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' w... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.