Label me this: Seiko's latest thermal printer options

Summary:Sure, many business communications have turned electronic. But for SMBs that still send out mass mailings, Seiko Instruments has released a new product lineup that starts at $62.50.

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Considering the volume of email communication that I receive in a given day, I am astonished by the amount of traditional mailings I receive, both in the form of catalogs and mass mailings of form letters.

To that end, one of the better-known names in thermal printers has just released a new line of diminutive products focused on small businesses, professional services and healthcare organizations that need to create or customize labels for shipping, mailing, asset tracking, filing and other purposes.

The new product line, called the Smart Label Printer 600 Series, measure 4.48 inches wide by 6.77 inches deep by 5.83 inches high. The software that comes with them is designed to set up and work easily with Microsoft Access, Excel, Outlook or Word. 

The product line is priced starting at $62.50 per printer, depending on the resolution at which you'd like to print the labels and on features such as print speed. They can be connected through USB or serial communications interfaces. The products also carry a three-year limited warranty.

If you peek at technology sourcing sites such as CDW, the most comparable alternatives to this Seiko product line (in terms of price) are label printers from DYMO, Casio and Brother. Other vendors that are developing small-form thermal printer technology include Zebra Technologies and Epson (although their recent focus has been more centered on printers to help create point-of-sale receipts). 

Topics: SMBs

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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