lastminute.com targets students

Student 'ambassadors' will market startup to their peers

lastminute.com is looking to get students hooked on its brand by infiltrating universities with "student brand managers", the startup said Tuesday.

The company, which sells goods and services at discount rateswill use students to "gain insights and access to a market that is notoriously difficult to target", according to a statement by marketing manager Carl Lyons. The student "ambassadors" will undertake research, run publicity campaigns and organise and run promotional initiatives on their own campuses and local areas, Lyons said.

Students could be a particularly valuable market for lastminute, which targets people with a bit of dosh to spend who prefer to dispose of it in a spontaneous fashion.

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