Latest "Laptop Hunter" ad - Lauren and Mom

Summary:Here's Microsoft's latest "Laptop Hunter" ad, featuring the star of the first ad, Lauren, and her Mom.

Here's Microsoft's latest "Laptop Hunter" ad, featuring the star of the first ad, Lauren, and her Mom.

Like I've said before, I'm getting tired of these ads, but it seems that they are working on the viewers out there in TV land, especially on the 18-to-35 age group, helping Microsoft overtake Apple in value perception.

I think that what's interesting about this ad is how Microsoft bought back Lauren from the first ad and has her spread the word and "influence" someone else. If Microsoft wants to claw back market share from Apple, step 1 is to influence the individual, step 2 is to get them to spread the word and influence others.

Where do you stand? Are these ads having an effect on you? Have they made you, or someone you know, change buying habits?

Topics: Laptops

About

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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