LCD glut means HDTV prices to plummet this holiday season

Summary:If you plan to do some TV shopping during the upcoming holidays, you appear to be in luck. Research firms are predicting that HDTVs prices will drop significantly in the coming weeks, thanks to an oversupply of LCD sets.

If you plan to do some TV shopping during the upcoming holidays, you appear to be in luck. Research firms are predicting that HDTVs prices will drop significantly in the coming weeks, thanks to an oversupply of LCD sets.

DisplaySearch predicts that starting next month, LCD TV prices will be 12 percent lower than they were this time last year. While that might not be as big a plunge as in 2009, when the economy was just emerging from recession, it's notable because manufacturers tried to hold the line on prices earlier this year, even attempting to raise prices in some cases.

That strategy appears to have backfired, as weak consumer demand has led to millions of sets that were produced but never reached retailers. Economics 101 teaches you that when supply is out of whack with demand, you need to slash prices to stimulate buying.

And what better time to do that than Black Friday, the unofficial kickoff to the 2010 holiday shopping season. According to iSuppli, 32-inch LCD HDTVs currently selling for over $300 might plummet $100 lower by the day after Thanksgiving, with certain "doorbusters" going for a mere $199.

But don't snooze. Inventories should be corrected by year's end, says iSuppli, so if you keep waiting and waiting for prices to fall just a little more before buying, you might be too late.

[Via CNNMoney.com]

Topics: Hardware, Mobility

About

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.