Leica announces new V-Lux 3 24x megazoom camera

Summary:Leica's new 24x megazoom is a rebrand of the Panasonic Lumix DMC-FZ150 announced in August.

Leica has announced a new 24x megazoom, the Leica V-Lux 3. As with Leica's other point-and-shoot digital cameras, such as the Leica D-Lux 5 (aka the Panasonic Lumix DMC-LX5), it's actually manufactured by Panasonic in Japan and is virtually identical to the Panasonic Lumix DMC-FZ150. Of course the V-Lux 3 will be priced significantly higher at $950 when it comes out in January 2012 (vs. the FZ150's $500 price tag), but it will come bundled with Adobe Photoshop Elements and Premiere Elements, which is a $150 value. What does the rest of the $300 buy you? Possibly some slight firmware differences (past Leica/Panasonic doppelgangers have differed in JPEG processing), but mainly it gets you that fancy red dot.

Key specs include:

  • 12.1-megapixel CMOS sensor
  • 24x zoom lens: 25-600mm equivalent, f/2.8-5.2
  • 3-inch, 461,000-dot articulating LCD
  • 0.2-inch, 202,000-dot EVF
  • Full 1080p AVCHD video at 60fps
  • Integrated stereo microphone with a wind-noise filter
  • Continuous-shooting up to 12 fps at full resolution; 60fps at 3.5 megapixels

Topics: Enterprise Software, Hardware


Janice Chen is an editorial consultant and has been covering technology for over two decades. Serving as editor in chief at CNET and Computer Shopper magazine for many years, she oversaw product coverage for the CNET and ZDNet websites. She has appeared on most of the major morning TV news programs and was featured weekly on CNN Headline... Full Bio

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