Leica M: Compact clicker

Summary:The new Leica M combines heritage and high-quality technology in a package brimming with cachet.

For decades, the Leica brand has evoked a sense of sober professionalism in the increasingly populist activity that is photography. Now that everyone seems to have a lens in their back pockets, the century-old German company is doubling down on its heritage by emphasizing quality.

The new Leica M, announced this week, drops the model number of its predecessors -- now recalling the intelligence chief of Ian Fleming's James Bond series -- but keeps the digital, full-frame, 35-millimeter rangefinder that photographers enjoy. An all-new 24-megapixel image sensor adds high-resolution video recording to the camera's signature snaps, and a "live view" mode offers a modern alternative to the viewfinder.

Not that you'd let anyone see you using it. You wouldn't want to ruin the vintage-chic appearance that comes with using the same camera model as Henri Cartier-Bresson.

The Leica M is available today from the company's namesake stores located in various global cities, including London, Paris, Frankfurt, Moscow, Beijing, Seoul, Hong Kong, Sao Paulo and Washington, D.C.; it's also available through a number of authorized retailers. $6,950 in the U.S., £5,100 in the U.K.

Photo: Leica

This post was originally published on Smartplanet.com

Topics: Innovation

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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