Lenovo on Thursday unveiled Moto Z and Moto Z Force, a pair of modular phones that Lenovo CEO Yang Yuanqing called "definitely a game-changing product."
Billed as the world's thinnest premium smartphone, the Moto Z was launched at Lenovo Tech World, along with the initial set of snap-on products called Moto Mods. The standard Moto Z rusn on the Qualcomm Snapdragon 820 processor and features 4GB of RAM. It has a 5.5-inch, quad HD AMOLED display and up to 30 hours of battery life. Withut the Mod accessories, it's just 5.2mm thick. It comes with a high-resolution 13MP camera with optical image stabilization and laser autofocus, as well as a front-facing 5MP camera that includes a wide-angle lens.
The Moto Z Force features the second generation of Moto ShatterShield technology, preventing the display from cracking or shattering when it's dropped. The Z Force gets up to 40 hours of battery life, and it has a 21MP camera.
Both phones will be available in the U.S. with Verizon this summer, while the Moto Z will be available unlocked in the fall. The Moto Z will be available globally in September.
The phone competes with other modular devices like Google's Ara, and Lenovo touted its interest in developing a wide variety of Mods. It rolled out examples like the SoundBoost Mod that acts as speakers and the Insta-Share Mod that projects a 70-inch image from the Moto Z.
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The company trotted out celebrity Ashton Kutcher to announce the Moto Mods developer program. Lenovo announced that Kutcher would join Lenovo executives to judge a contest for the best Mod prototype. The winner, whether it's an individual or a company, will win $1 million.
Kutcher said the Moto Z is "thinner and lighter without compromising performance" and that the Moto Mods "ensure flawless integration... they work in a snap, every time."