Lenovo phases out Motorola brand

The Chinese consumer electronics giant plans to combine the Motorola and Lenovo brand names under one name: Lenovo.

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Motorola, once an iconic American tech brand spearheading the mobile phone market, will soon be no more.

According to a report from CNET, Chinese consumer electronics giant Lenovo -- which bought Motorola from Google in 2014 -- plans to combine the Motorola and Lenovo brand names under one name: Lenovo.

"We'll slowly phase out Motorola," Motorola COO Rick Osterloh said in a Thursday interview with CNET at the Consumer Electronics Show in Las Vegas, "and focus on Moto."

Osterloh said Lenovo plans to continue using Motorola's Moto brand for high-end products, while its in-house brand Vibe will target budget devices. What's more, Motorola's classic M batwing logo will stick around.

In a emailed statement sent to ZDNet, the Moto PR team pointed out that the "Motorola" name hasn't been used on devices since the launch of the original Moto X in 2013.

Motorola will still remain a division within Lenovo in the form of Motorola Mobility.

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