Lenovo to become top smartphone player in China by 2013

Summary:Chinese PC maker which is currently No. 2 smartphone vendor in its home market will take advantage of branding, distribution channel and price positioning to become top player, says Gartner.

Chinese PC maker Lenovo which is currently in second place in the Chinese smartphone market has several advantages over global and local brands and will rise to become the top smartphone player in its home market by 2013, predicts Gartner.

In a statement Tuesday predicting key IT trends for China, the research firm said Lenovo was the only local smartphone player able to compete with top global brands in China due to its household brand recognition, nationwide distribution, strong portfolio and reasonable pricing. The company's smartphone is targeted at the mid-to-lower end market where global brands are less competitive, it added.

Similarly, Lenovo is able to beat local competitors in the open market where its brand and distribution are better. 

Gartner said Lenovo's smartphones have "gained real momentum in China".

The company's market share in in smartphone increased from 1.7 percent in the third quarter of 2011 to 14.8 percent in the same quarter in 2012. During the quarter, it became the second largest smartphone player in China , ahead of Apple  which had 6.9 percent market share and behind Samsung which had 16.7 percent market share.

Following its mobile phone success in China, Lenovo expanded its smartphone market overseas to India in November .

Mobile Internet connected devices, including smartphones and tablets, are part of Lenovo's "PC plus" strategy . The company sees PCs becoming the heart of users' digital life , supported by secondary devices such as smartphones and tablets as well as smart TVs.

During the third quarter of 2012, Lenovo bumped long-time top PC vendor, Hewlett-Packard, off its number one position with 15.7 percent market share, according to Gartner. The U.S. PC market followed closely behind with 15.5 percent share.

Topics: Smartphones, China, Hardware, Lenovo, PCs

About

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate mas... Full Bio

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.