LinkedIn buys mSpoke; Aims to bolster recommendations

LinkedIn, the business social network, said Wednesday it is acquiring mSpoke, a startup that offers recommendation technology.

LinkedIn, the business social network, said Wednesday it is acquiring mSpoke, a startup that offers recommendation technology.

Financial terms weren't disclosed.

In a statement, LinkedIn, which has 75 million members, said that it will use mSpoke's team to provide more relevant content and "deliver valuable professional insights."

MSpoke, based in Pittsburgh, has ties to Carnegie Mellon University. The company has a series of products, dubbed mPower, a SaaS platform that allows publishers to create personalized pages, mTrend, which monitors conversations, and mSense, which APIs to analyze and annotate content.

Today, mSpoke's machine learning technology is designed to make recommendations based on consumer's implicit and explicit feedback. The company's engine is likely to be tweaked a bit to adapt to a business networking setting.

MSpoke's flagship site, FeedHub, launched at DemoFall 2007.

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