LinkedIn execs downplay Intro security controversy

Summary:"We recognize the current climate and sensitivity around products like this," admitted LinkedIn's CEO.

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LinkedIn's Q3 report didn't inspire the kind of confidence in investors that the social network likely wanted. Part of that has to be due to the weak outlook for the fourth quarter.

Another reason is likely the growing number of security and privacy worries surrounding one of LinkedIn's newest products, Intro.

Unveiled last Wednesday in San Francisco, the plugin reroutes user information publicly available on LinkedIn for immediate reference within the iPhone Mail app inbox. The service was designed to support most major email clients, including Gmail, Yahoo Mail, and AOL Mail as well as iCloud and Google Apps.

However, LinkedIn found itself quickly on the defensive over security and privacy concerns.

During Wednesday's conference call, CEO Jeff Weiner responded diplomatically to a question about initial feedback about the feature, declaring that the first round of users are already getting "great results" and "see value" in the product.

"We recognize the current climate and sensitivity around products like this," Weiner acknowledged, adding that LinkedIn developers are working to ensure Intro is as "safe as possible."

Instead, Weiner portrayed Intro as a potential remedy to the standard inbox, a hot topic at the moment with countless media and analyst reports questioning if email is broken .

"If you look at the history of the inbox, despite the fact there's been a lot of investment in...collaboration tools, the structure of the inbox has largely remained the same," Weiner remarked.

He continued that many professionals spend "a disproportionate amount of time" on email, suggesting here was an opportunity to integrate LinkedIn profile information to free up some of that wasted time.

Made possible through the acquisition of browser plugin startup Rapportive last year, Weiner also revealed that Intro has been in place for use internally at LinkedIn for several months now.

Topics: Security, Apps, Privacy, Social Enterprise, Web development

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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