LinkedIn expands its reach with new content sharing tools

Summary:LinkedIn widens its reach across the web with new developer tools designed to promote a full circle of sharing and attribution.

LinkedIn is updating its developer platform with several new changes revolving around discussing and sharing professional content.

Over the last year, LinkedIn asserts it has been working closely with more than 75,000 developers to build innovative developer tools that leverage the LinkedIn platform across the web. Some of the developer partners getting involved and might have a heavier presence on LinkedIn soon include WordPress, Evernote, and Flipboard, among others.

The primary way more sharing is going to be done is with LinkedIn's upgraded share API, which is essentially designed to be a win-win for developers and users alike who want to share and publicize content.

Madhu Gupta, head of API Platform Product and Strategy at LinkedIn, remarked in a blog post that "everyday, professionals are coming to LinkedIn to share and discuss what matters most to them and we’re seeing all-time highs of shares originating on LinkedIn."

The new version of the API will now offer developers with attribution on LinkedIn’s update stream when their users share content to their LinkedIn networks of contacts, which in turn will link back to the developer’s site. LinkedIn users can expect to start seeing the attribution feature appear in their update streams over the next few weeks.

Overall, the enterprise social network is also in the midst of unveiling a cleaner navigation menu and dashboard for developers that is touted to provide quicker and easier access to LinkedIn's developer tool set.

LinkedIn says that this fits in with the social network's strategy to work where their members work -- whether they're on or off

Topics: Social Enterprise, Collaboration, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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