LinkedIn falls in line with new HTML5 mobile site

Summary:LinkedIn rolls out an improved experience in updated iPhone and Android apps along with an HTML5-optimized mobile site.

Maybe everyone really is shifting to building mobile sites in HTML5. Adobe recently debuted its Edge toolset in public preview mode for developers interested in creating motion and interactive graphics written natively in the language.

Although this isn't quite the same as Amazon, Barnes & Noble and others who are being relatively forced into HTML5 by Apple for selling products on mobile sites, LinkedIn is getting onboard with HTML5 with a new "experience" that can be viewed in nearly any mobile web browser.

The HTML5-optimized version, along with updated iPhone and Android apps, are getting entirely new user experiences that are touted to be faster, simpler and better overall than previous versions.

Specifically, that means:

  • Mobile apps will be between two and ten times faster across all features
  • Apps are organized around four primary areas: Inbox,Updates, Groups & More (i.e. People You May Know feature), and You (i.e. user profile, connections, etc.)
  • The Updates news stream is at the front of the app so that users can stay up-to-date more easily with connections

For those who would prefer to point their mobile browsers to the HTML5 page -- which is actually still in preview mode -- visit touch.linkedin.com. More features from the full site are expected to be brought over to the mobile versions in the coming months.

For a closer look at LinkedIn's mobile app, check out the promo video below:

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Topics: Social Enterprise

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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