LinkedIn redesign adds products to company profiles

Professional networking site LinkedIn announced on Monday major changes to the way companies interact with its platform, after airing plans for a significant design and feature overhaul.

Companies will now be able to integrate products into their corporate profiles to advertise their various offerings to a specific target market. Users can then 'recommend' those products and have them appear on their profile.

Cliff Rosenberg, managing director of LinkedIn in Australia and New Zealand, hailed the company's rapid growth. "To give you an idea of growth, seven years ago when we started, it took us 477 days to sign on the first one million members. The last million users took about 10 days," Rosenberg told ZDNet UK's sister site ZDNet Australia. "We have roughly 17 million users in Europe, 7 million in India and 30 million in North America. We're seeing very high growth rates in Australia/New Zealand, with well over 1.5 million members."

For more on this ZDNet UK-selected story, see LinkedIn dives into product spruiking on ZDNet Australia.