LinkedIn touts more data potential for 'Who's Viewed Your Profile'

Summary:The new capabilities include visual analytics and "actionable insights" that are meant to increase a person's visibility on LinkedIn, in effect boosting one's "professional brand."

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The old version of "Who's Viewed Your Profile" on Linkedin.

LinkedIn is aiming to prove that big data isn't just for big corporations looking for new business insights to better promote their brands.

The professional social network is applying the same concept to individuals with new data offerings stemming from the "Who's Viewed Your Profile" feature.

The new capabilities include visual analytics and "actionable insights" that are meant to increase a person's visibility on LinkedIn, in effect boosting one's "professional brand."

Those actionable insights include personalized tips provided in real-time suggesting who to connect with, professional groups to join, and other actions that could draw more eyes to one's profile.

While touting "Who's Viewed Your Profile" as one of the most popular features on the platform, LinkedIn product manager Udi Milo explained in a blog post on Monday how users might be able to tap into the data's full potential.

Today we’re giving you the key with access to more data driven insights such as the industry your viewers work in, the keyword searches that led to your profile, how they found you and new insights including what regions they live in, what profession they are in and what company they work for. This will help you quickly identify trends and enable you to align your professional brand with your professional goals.

One of the key differences between LinkedIn and other social networks (especially Facebook) is the ability to view who has viewed your profile.

Certainly, there are some limits here to protect privacy and thwart any undesirables looking at one's professional profile, even though it is the one that most people would want to make public.

For example, as described by LinkedIn, instead of seeing exactly who has viewed a profile, the user will see anonymous profile characteristics, such as industry and title.

The new data abilities will begin rolling out worldwide today, starting in English with the promise of more languages to follow.

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The new version of "Who's Viewed Your Profile" on Linkedin.

Screenshots via LinkedIn

Topics: Big Data, Data Management, IT Employment, Social Enterprise

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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