LinkedIn's Connected app wants to take the work out of networking

Summary:LinkedIn suggests its latest mobile app could almost serve as a digital coffee shop (or at least a watercooler).

connected-profile

Following up the sixth addition to its expanding mobile app suite a few weeks ago, LinkedIn doesn't appear to be taking a break this summer.

The professional social network is rolling out its new Connected app, which focuses on existing relationships (or connections) on LinkedIn versus discovery and organization.

David Brubacher, head of Relationships Products at LinkedIn, suggested in a blog post that the app could almost serve as a digital coffee shop -- or at least a watercooler.

"We know relationships matter to you because in an average week there are more than nine million comments, likes and congratulations posted across LinkedIn for updates like job changes, birthdays, being mentioned in the news and work anniversaries," Brubacher remarked.

Thus, the app is designed to provide news feed-like updates about people within a user's network, which in turn should keep the user more actively engaged with the entire LinkedIn platform as well.

Brubacher hinted at "some pretty incredible dividends" that could be realized just by dropping quick notes on contacts' birthdays and work anniversaries to keep those relationships working without much work involved.

The concept is not that hard to grasp for Facebook users, many of whom likely depend on their social network life line to keep track of milestones and even everyday events pertaining to close friends and acquaintances alike.

LinkedIn is so confident in the new Connected app that it is promising members who use the app could see their profile views jump by as much as six times over.

Available now, LinkedIn Connected is initially launching on the iPhone in English. A LinkedIn spokesperson said "Android and other languages are on the roadmap."

Image via LinkedIn

Topics: Mobility, Apps, iOS, iPhone, IT Employment, Social Enterprise

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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