Live: Google/ComScore conference call

I will post information about the conference call starting at 2:00EST.A New Perspective: The Consumer Electronics Buying Process2:00 Waiting for the call to start2:03 Still a few more minutes as people are still "dialing in"2:07 I will post any interesting topics during the conference call and questions during the Q&A.

I will post information about the conference call starting at 2:00EST.

A New Perspective: The Consumer Electronics Buying Process

2:00 Waiting for the call to start

2:03 Still a few more minutes as people are still "dialing in"

2:07 I will post any interesting topics during the conference call and questions during the Q&A. This conference call doesn't appear to have anything to do with what ComScore announced earlier today (yet)

2:16 search and online ads are equally important as offline marketing -- not skewed one way or another. It's important to do both online and offline advertising

googlecomscore2.png

2:22 About 30% of both online buyers and in-store buyers use "search" to make their decisions.

googlecomscore3.png

2:30 Online consumers spend more money on consumer electronics than other types of customers

googlecomscore4.png

2:32 "Searchers are the most valuable customers" according to Google

googlecomscore5.png

2:36 Use online advertising to reach the in-store buyer, measure brand impact as well as ROI of search (i guess maybe they are worried about advertisers looking at their ROI), leverage online marketing in integrated strategy

2:37 Awkward silence as she reads through questions... and now she's asking people to ask questions because they didn't get many :)

2:40 I asked about the ComScore report mentioned in my previous article, but they seem to be ignoring it

2:41 Call is over -- not extremely exciting, sorry guys... That had the potential to be juicy, but it was far from it!

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All