LiveJournal acquired by Russian company SUP

Summary:While some will inevitably see this as Six Apart offloading its aging blogging platform and original social network, LiveJournal (which the company acquired less than three years ago), the deal makes a whole lot of sense, and serves as a reminder that the Web is a world wide business not confined to the United States.Similar to Orkut's prominence in Brazil, LiveJournal's second biggest userbase, after the U.

LiveJournal acquired by Russian company SUP
While some will inevitably see this as Six Apart offloading its aging blogging platform and original social network, LiveJournal (which the company acquired less than three years ago), the deal makes a whole lot of sense, and serves as a reminder that the Web is a world wide business not confined to the United States.

Similar to Orkut's prominence in Brazil, LiveJournal's second biggest userbase, after the U.S., is in Russia, representing 28% of the site's monthly audience according to new owners SUP. Prior to today's acquisition, Six Apart and SUP had been in partnership (formed in October 06) whereby SUP was operating the Russian version of LiveJournal's community. At the time the original agreement was announced, SUP's Andrew Paulson said in a statement: "LiveJournal is a very important Russian social and cultural phenomenon; our first duty is to ‘do no harm,’ LiveJournal is the ‘blogosphere’ in Russia, and being the caretaker of this service is a great privilege and a huge responsibility."

"Do no harm" is the message that SUP is keen to put out this time round too, now that it has fully acquired LiveJournal. The LiveJournal community may not be the cash cow of say Facebook or MySpace, but they are passionate none the less, and are likely to be sensitive to new owners.

To that end, SUP has announced a 100 day plan, giving details of how it will develop the service, as well as setting up a LiveJournal "community" dedicated to communicating any changes and soliciting feedback. In addition, LiveJournal, Inc (the new U.S. company created by SUP to manage the site) has announced the formation of the LiveJournal Advisory Board.

...comprised of both industry experts and members of the LiveJournal community. One of the key members of the Advisory Board will be LiveJournal’s founder, Brad Fitzpatrick, who recently left Six Apart for Google. Positions will also be reserved for two members of the LiveJournal community on a rotating basis via an open online election process.

Now that's how you manage a user community after an acquisition.

Topics: Banking, Browser, Collaboration, Enterprise Software, Social Enterprise

About

Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. He advises businesses and not-for-profit organisations on how to exploit the collaborative and publishing opportunities offered by the Web, and has written for numerous publications including The Guardian a... Full Bio

Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.