Local ambiguity

Summary:Google’s flip-flopping with local.google.com and maps.google.com illustrates the largely ambiguous nature of a very large “local

Google’s flip-flopping with local.google.com and maps.google.com illustrates the largely ambiguous nature of a very large “local” opportunity: $5.3 billion by 2010, according to the JupiterResearch “U.S. Local Online Advertising Forecast, 2005-2010”.

DMMFigure582006.jpg
Despite the attractive numbers, there is no clarity on what “local” is. All of the major players in the online local space keynoted at The Kelsey Group’s Interactive Local Media Conference last December (where I had the pleasure of speaking on the “Hyper-Local Content Sites” Panel), and they all presented different interpretations of local. Proclamations offered by MSN Local Search, Yahoo! Local, Google Local Search and AOL Search and Directional Media ranged from “local is the most important vertical” to “local is not a vertical”. When the closing panel of VCs was asked to encapsulate the local opportunity with a 2-minute “elevator pitch”, none was offered.

Do you know what local is? Join the conversation: “Talk Back” below to share your idea of the local opportunity.

Topics: Browser

About

A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administra... Full Bio

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.