Location Based Technologies adds mobile support for asset-tracking tech

Summary:Irvine, Calif.-based Location Based Technologies adds web- and app-based functionality to its mobile asset tracking system.

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Location Based Technologies announced this morning a new mobile asset tracking system that adds web- and app-based functionality.

The Irvine, Calif.-based firm says its new Business Solutions system allows for management, monitoring and reporting capability from mobile devices, adding a dose of mobility to a system designed to track such assets.

The company offers GPS-based hardware and software intended to help companies track assets such as corporate cars more effectively and efficiently. With a mobile phone and a GPS mapping application, an executive can pinpoint the location of equipment or employees and set alerts -- e-mail, SMS, push notification -- to display when the asset leaves a designated zone.

The tech is best used to anticipate delivery dates, track sensitive equipment or smartly re-route assets or people.

The company has been working to differentiate its offerings to enterprises, and has moved 60 existing customers over from the consumer-focused PocketFinder service to the Business Solutions package. It's targeting smaller businesses, construction and equipment companies and logistics firms by playing up the "value" side of its offering.

Topics: Mobility

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Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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