Logitech on Tuesday outlined plans to partner with GN Netcom's Jabra to create headsets and speakerphones to better compete in the unified communications market.
For Jabra, the Logitech partnership is a material event that will better enable the company to compete with Plantronics. Logitech, which also owns telepresence and video conferencing player Lifesize, plans to use its channel to push Jabra gear.
The two parties will launch unified communications peripherals and collaborate on future products. Eric Kintz, vice president of Logitech for Business, said the company will begin to sell Jabra products in North America with a combination of speakerphones and two wireless headsets in July.
Logitech's Jabra partnership is one of what will be a long line of deals. Logitech is looking to take its Lifesize unit and offer a complete stack of unified communications tools. Logitech is looking to leverage its small and mid-sized business presence into the enterprise.
In a recent interview, I caught up with Kintz and Lifesize CEO Craig Malloy. Among the key points:
- Lifesize's sweet spot is in the midmarket---companies with 500 to 5,000 employees. Sixty percent of revenue comes from midmarket companies, said Malloy.
- The plan for Lifesize is to move upmarket with a lineup that includes everything from desktop systems to conference room gear.
- Logitech Webcams will be certified for Microsoft's Lync. Lifesize has also been through the Lync certification process, said Malloy.
- Kintz noted that end point interoperability between telepresence systems is a game changer that opens up the market.
- Cloud services will be increasingly critical to both Logitech and Lifesize. Why? Cloud services will take the complexity out of managing unified communications systems.
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