Looking for an e-mail marketing service? Read this review

Summary:A comprehensive review from NextAdvisor ranks eight leading offerings for metrics such as price, analytics and the number of contacts supported.

Which matters more to you when picking an email marketing service: price, the number of contacts support, analytics? It depends on your goals, of course, which is why a new review of leading options from NextAdvisor is probably a resource you should consult if you're dissatisfied with your current option or making your first investment for your startup.

The story offers metrics on eight leading services (I'm listing them in alphabetical order):

Benchmark Email
Campaigner
Constant Contact
iContact
GetResponse
Mad Mimi
SimplyCast
Vertical Response

The three services that actually scored highest (five out of five stars) are ones that might be lesser known to you. They are Benchmark, SimplyCast and GetResponse.

The one extra bit of information I personally would have loved to see considered is integration with social media tools and mobile features, which are two big areas of innovation for email marketing. But this review is definitely worth your attention.

 

Topics: SMBs

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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