Mark Templeton discusses Citrix Strategy

Summary:Mark Templeton presented his vision for Citrix at the analyst briefing. I didn't hear much that was new only the progressive realization of the company's vision.

Mark Templeton, Citrix CEO, presented his company's vision. It struck me that I had heard much of this before at analyst events in the past. Here's a quick summary of his main points.

  • Citrix's Company formula is to combine Culture + Empathy
  • Growth highlights. Great first half. Citrix is highly focused on mobile and cloud — revenue segmentation: 59% desktop, 21% collaboration, 20% Cloud
  • The company's revenue picture looks very good - Revenue $2.6B in 2012, 8,000 employees, 10,000+ partners in 100 countries
  • Market drivers that are helping Citrix grow include the mobility imperative, enterprise cloud evolution, and the build-out of cloud services
  • Mark spoke about the company's execution across multiple product lines, segment-based share growth, innovating & acquiring adjacencies, marketing & selling a complete vision
  • The focus for the future is similar to the past: Social collaboration, data sharing, enterprise mobility, windows as a service, cloud networking, cloud platforms (CloudStack)
  • Where are they going next — building out solutions
    • Areas of focus for these solutions are BYOD & executive mobility, Work shifting, unified storefront, desktop virtualization, service delivery, cloud convergence
    • Their goal is making it easily possible for people to work and play anywhere.
  • Mark sees that the consumerization and industrialization of IT is becoming a "force multiplier" helping businesses differentiate themselves from others. Citrix views this combination as a disruptive force and believes that it is prepared to help.
  • While Windows is an important factor Market pointed out that Android, Apple and HTML5 are increasingly important too.
  • Mark summarized by point out the things that drive Citrix
    • Belief in what they do and the value of "any-ness" for customers in the marketplace today. Work across any device with any type of cloud
    • Comfort with ambiguity and finding the opportunities ambiguity offers
    • Honorable aspirations — put the customers first to deliver on their aspirations
    • Belief + strategy (future-present/assumptions = strategy)

Topics: Virtualization


Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the late 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and... Full Bio

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