Facebook co-founder and CEO Mark Zuckerberg today passed 10 million subscribers on the social network. Zuckerberg, who current has the most subscribers on the service he built, hit the milestone in just 11 weeks.
Less than three months ago, Facebook announced Subscriptions, an optional feature that lets you control what types of stories you get from your friends and non-friends in your News Feed. Subscriptions are meant to help you keep up to date with people you're not friends with: it's very similar to how Twitter's following feature works.
While Zuckerberg currently has the most subscribers on Facebook, that will probably change as celebrities start to embrace the new feature. Given that Facebook has 800 million monthly active users, we can expect subscriber counts to be higher than for any other social network.
In fact, this is already starting to happen. Google+ has been left in the dust. The top user on the social network is Britney Spears, and she doesn't even have 1 million followers. The service is still new of course, and that could eventually change.
Meanwhile, Twitter is going to fall behind very soon. There are only 8 Twitter users who have more followers than Zuckerberg's 10 milllion Facebook subscribers: Lady Gaga, Justin Bieber, Katy Perry, Kim Kardashian, Britney Spears, Barack Obama, Shakira, and Rihanna. Their follower count ranges from 16.5 million to 10.1 million, respectively. By the end of today, Zuckerberg will probably already have passed Rihanna.
Still, Zuckerberg had some help. The Facebook co-founder accumulated his first 5 million subscribers or so with a simple trick: he converted anyone who Liked his old Facebook Page into subscribers of his personal profile.
Once celebrities start using this trick, they will easily surpass Zuckerberg's number of subscribers, as well as their numbers on other social networks. For example, Eminem has the most popular Facebook Page belonging to a person: it has 49.3 million Likes. Most celebrities have Pages with more Likes than they have followers on Twitter or Google+, so they'll likely want to convert them to Facebook subscribers.
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- Eminem overtakes Lady Gaga on Facebook