Mashups and Markets

What do you do when the mash is through? As mashups gain in sophistication, sustaining the creator, developer, and user relationships necessary to promote, support, and enhance the mashup becomes more difficult, yet more critical to overall success. The promise of mashups cannot be fully realized without a simple transactional fabric for enfranchising highly complex work. This session presents a concept for using the power of markets to harness mashup efforts.