Late yesterday, I was outside the Las Vegas Convention Center, waiting for a taxi to take me from the CTIA-Wireless Show back to my hotel.
During the 20-minute wait for a cab, I found myself standing next to a guy with a Match.com badge.
He was on his cell almost constantly, talking to the home office about his appointment schedule. His dance card, apparently, is full of appointments with many, if not most, of the major U.S. cellular carriers.
Based on what I was able to overhear, it sounds like these meetings will be focused on figuring out ways for March.com and these carriers to maximize the promotional potential of Match Mobile, Match.com's new service for cell phone users.
I can say this because I overheard this exec- whose commanding tone about "needing better numbers" made him very much like an exec-mentioning the numerous promotional initiatives he has been seeing from the jobs site Monster.com. The gist of his comments - and I am paraphrasing here- were kind of like a "why can't we do like they are."
So what I get out of this is that if these meetings are successful, look for your cell carrier to push Match Mobile very aggressively. Web site copy, SMS promotions, bill-stuffers to targeted demographics, and most of all, tv ads. Lots of them.
Why? Well, let's cut to the chase here, people. Everyone who wants a cell phone already has one, but not everyone who wants a significant other has one.
When you look at images of Match.com members over your cell, that's more data. Cell carriers like that.