Maxis Communications Bhd wants its existing 1.9 million mobile subscribers to grow by 70 percent this year, and it is investing RM10 million (US$2.63 million) on its authorized service agents to help meet its goal.
Its chief executive officer Datuk Jamaludin Ibrahim said the targeted growth was beyond the telecommunications industry's projected average of 50 percent.
To grow and meet the needs of its customers, 16 Maxis authorized service agents appointed on Tuesday will complement the telco's existing service centers in Klang Valley and East Malaysia. "We expect to have some 70 authorized service agents located around the country by year end," Jamaludin said.
The agents will focus in towns which do not have any Maxis centers, such as in Kangar, Teluk Intan, Sungai Petani and Muar.
Some of the services the agents provide include mobile service registration, payments, IDD and direct debit applications, as well as reinstatement of mobile lines.
Customers can look forward to extended service hours, weekend services and easier access, Jamaludin said.
He added Maxis invests more than RM500,000 (US$131,579) annually to provide training to dealers and staff manning the service centers and the agents' outlets.