Maybe the term 'DRM' isn't scary enough

Summary:Adam Green: I made my pitch to get David [Berlind] to use the term copy protection instead of DRM. He was sympathetic to the issue, but not too interested in making the change.....

Adam Green:

I made my pitch to get David [Berlind] to use the term copy protection instead of DRM. He was sympathetic to the issue, but not too interested in making the change.....he sees the problem of DRM as much greater than just not being able to move content to a new computer. He is right, but you aren't going to get people upset enough to demand change by providing more details. You need a simple hook. Maybe copy protection isn't scary enough. I'm not great at coming up with really compelling marketing terms, but I do know how to recognize them. When I find a way to describe DRM that makes people's eyes go wide, I'll know I've hit the target.

Topics: Security

About

David Berlind was fomerly the executive editor of ZDNet. David holds a BBA in Computer Information Systems. Prior to becoming a tech journalist in 1991, David was an IT manager.

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