McKinsey launches @ccelerator in Singapore

Singapore, 30 May, 2000 -- McKinsey & Company, an international consultancy firm, announces the launch ofthe first SEAsian @ccelerator in Singapore. It is a dedicated e-business building facility offering comprehensiveservices - from strategy and business modeling through to the launch phase and regional or global roll-out.

Singapore, 30 May, 2000 -- McKinsey & Company, an international consultancy firm, announces the launch of the first SEAsian @ccelerator in Singapore.

It is a dedicated e-business building facility offering comprehensive services - from strategy and business modeling through to the launch phase and regional or global roll-out.

Businesses located in the @ccelerator will benefit from access to McKinsey's proprietary business building model, a pool of 500 global e-business specialists, and a network of pre-screen service providers and technology vendors.


"The @ccelerator approach is substantially different from the traditional incubator approach. Given the rapid pace of change, building successful e-business requires teams to concurrently strategize, implement, assess, and adapt their operations. An expert advisor is needed in this process, and the @ccelerator has been specifically designed to transfer this knowledge to e-businesses in Asia.,"

- Brad Gambill
Principal and co-leader
@McKinsey Asia



In addition, e-businesses seeking to expand globally can tap into McKinsey's global relationships with leading companies and institutions around the world.

With experience culled from more than 400 e-business engagements worldwide and specialist knowledge in over 100 industries, McKinsey & Co. has been providing e-business counsel and implementation support through its specialist e-business practice, @McKinsey.

Asian companies working with the Singapore @ccelerator will have the opportunity to learn from the experiences gained by @McKinsey in the US and Europe. The Singapore @ccelerator will also provide support to McKinsey's four other Southeast Asian offices in Malaysia, Indonesia, Thailand and the Philippines.

To date more than ten @ccelerators in Europe and the US have been set up since 1999, with a total of 20 expected by the year's end. As the Asian Internet economy develops and matures, additional @ccelerators will be set-up throughout the region.

"The @ccelerator approach is substantially different from the traditional incubator approach," said Brad Gambill, principal and co-leader of @McKinsey Asia. "Given the rapid pace of change, building successful e-business requires teams to concurrently strategize, implement, assess, and adapt their operations. An expert advisor is needed in this process, and the @ccelerator has been specifically designed to transfer this knowledge to e-businesses in Asia."

Intangible Assets in the the New Economy
The consultancy feels that despite the hype, the New Economy has made fundamental changes in the way business is done. No longer are tangible assets considered essential to success; rather, intangible assets such as brand equity, knowledge and talent are poised to become the key drivers of business success.

This shift in business fundamentals has allowed forward-thinking managers to leverage their company's intangible assets in order to build new businesses, sometimes entering completely new industries and sectors.

Companies that aggressively capitalize on the New Economy are likely to establish positions that would be difficult to displace; laggards will be quickly left behind. A "winner takes all" environment is evolving where each specialized sector will be dominated by a few key players.

According to Ken Gibson, Principal of McKinsey & Co., companies that have invested heavily in their traditional businesses are desperately jockeying for key positions in the industry investing even more to 'e-nable' their business.

To help these companies meet the challenge, McKinsey has engineered a formula offering their established global networks of e-businesses, venture capitalist funds, and expertise among others for a price.

McKinsey developed the @ccelerator to facilitate a company's evolution into a sustainable e-business, leveraging on the expertise and experience of McKinsey consultants. The @ccelerator is an integral part of @McKinsey's three part service line to help companies become regional and global shapers in the New Economy.

@McKinsey's secret formula
Landscaping: which focuses on developing new e-business ideas that leverage current global e-business trends, and conducts an opportunity scan of a company's New Economy assets that can form the basis of a successful e-business.

Incubation: where @McKinsey helps clients to fine tune business ideas or models and develop solid business plans and management teams, ensuring that subsequent business-building efforts are as fast and successful as possible.

Acceleration: which utilizes the @ccelerator to facilitate companies with quality ideas and clear business plans to develop a fully functioning e-business. When these e-businesses are physically relocated to their dedicated @ccelerator facility, @McKinsey can complete the acceleration phase to produce a fully functioning business in as little as six to nine months.

"With increasing technopreneurial activities, Singapore is well positioned to be a key technology hub for the region. McKinsey's choice of Singapore as the first location for its @ccelerator facility, demonstrates this well. We are extremely pleased that the private sector is playing a proactive role in spearheading such initiatives, which give a boost to the technopreneurship initiative." said Mr. Chong Lit Cheong, Managing Director, National Science & Technology Board.

The Singapore @ccelerator is presently located in Ann Siang Road. The current site has a capacity for four business building teams and has already begun helping several companies in Southeast Asia build successful e-businesses.

About McKinsey
McKinsey & Company is an international management-consulting firm that serves leading corporations and organizations in most industrialized nations and many emerging markets. With approximately 6,000 consultants deployed from 81 offices in 43 countries, McKinsey advises companies on strategic, operational, organizational and technological issues.

While currently serving four of the world's six largest companies measured by market capitalization as well as the largest companies in virtually all industries, McKinsey is also helping promising start-ups to rapidly launch and grow their operations. McKinsey will also undertake more than 1000 e-commerce engagements this year - a threefold increase over 1999.

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