Microhoo breaks its 28 percent U.S. search share barrier

According to the January data from comScore, Microsoft and Yahoo have finally managed to hit a new high: A combined share of 29.2 percent of explicit core search share in the U.S.

Last month, I noted that in spite of a series of steady search-share gains for Bing, the "Microhoo" combined share was stuck at around 28 percent in the U.S. (In other words, Microsoft's gains were being offset by Yahoo's losses.)

But according to the January data from comScore, the pair have finally managed to hit a new high: Acombined share of 29.2 percent of explicit core search share in the U.S. (Explicit core search share removes certain categories of searches that comScore doesn’t deem to be actual “user-engaged” searches.)

January's data from comScore:

Google: 65.6 percent (compared to 66.6 in December) Yahoo: 16.1 percent (was 16.0 in December) Microsoft: 13.1 percent (was 12.0 in December) Microhoo: 29.2 percent (compared to 28.0 in December)

Bing was up considerably in January -- and that was even before the whole copy-cat tempest-in-teapot. Think what February might be like with all those folks Binging "hiybbprqag"....

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