Microsoft and their Photoshop diversity policy

Summary:Microsoft have opened themselves up to ridicule after Photoshopping out an Caucasian man for one of their Polish sites, whilst leaving the original image of a Afro-Caribbean businessman on their US site. Finger pointing

Microsoft are once again showing their fantastic Photoshopping skills. Through producing two identical pages for their Business Productivity infrastructure, they copied and pasted (and translated) the US page to Polish, but in the process they Photoshopped a man of Afro-Caribbean ethnicity to a Caucasian businessman.

In my way of thinking, they could well have done this because the ethnic makeup of Poland is almost entirely Caucasian Polish citizens, so the image appeals more to the culture. But through this they have opened themselves up to ridicule and possibly accusations of discrimination.

Nevertheless, on a simple level we can at least laugh at this as one of Microsoft's more obvious and public cock-ups. And as Elliot Harrison of Neowin pointed out (as he is sat next to me at the time of writing; he is my best friend after all), they could have taken the effort to Photoshop the hand according to the corresponding skin tone.

You can visit the Microsoft US page and the Microsoft Poland page, and play a quick game of spot the difference.

Topics: CXO, Collaboration, Microsoft, Mobility


Zack Whittaker is a writer-editor for ZDNet, and sister sites CNET and CBS News. He is based in the New York newsroom. His PGP key is: EB6CEEA5.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.