Microsoft buys entertainment company id8: report

According to reports, the tech giant has bought entertainment startup id8.

microsoft acquisition id8

According to reports, Microsoft has acquired entertainment startup id8.

Reuters reports that the Redmond giant has purchased startup firm id8 Group R2 Studios Inc, launched in 2011 by Silicon Valley entrepreneur Blake Krikorian. id8 is a startup company that specializes in home-media, entertainment and automaton technology, in particular, the connection of mobile devices to technology including lighting systems and heating.

Recently, the firm launched an Android application which can control AV, lighting, thermostats and security systems in your home by turning your smartphone into a touch-panel control system.

Citing a source "familiar with the situation," Microsoft has reportedly bought the startup for an undisclosed amount. The firm has also apparently purchase a number of patents from id8 that relate to controlling electronic devices and device interfaces.

Media reports late last year suggested that the startup was in talks with firms including Microsoft, Google and Apple about potential purchases of the Silicon Valley-based company. However, details remained sketchy, and the talks were considered preliminary. 

Krikorian, also the founder of Sling Media -- sold to EchoStar Communications in 2007 -- was brought to the tech circuit through the "Slingbox" product, which allowed users to watch television on their computers.

Krikorian -- who resigned as a director of Amazon in late December -- will join Microsoft later this year as part of a small team once the deal is complete.

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