Microsoft, Facebook are collaboration pals: Will the new Bing deliver market share returns?

Summary:Microsoft and Facebook sound like a match made in search heaven. But the returns on the new Bing are far from complete without market share gains vs. Google.

The latest Bing is billed as a great collaboration between Mark Zuckerberg, Microsoft and Bill Gates. It's a nice partnership between the two companies, but it remains to be seen if hackathons and corporate powwows can result in a real encroachment on Google's turf.

CNET's Jay Greene outlines the collaboration between the two companies. The details roughly go like this:

  • 10 Microsoft developers hacked it out with 10 counterparts from Facebook.
  • Zuckerberg dropped in and had some ideas about integrating Facebook and Bing. In a nutshell, don't force it.
  • Bing now has results from your Facebook friends and their searches.
  • People referrals lead and social networking is baked into search. That last takeaway was from Microsoft Chairman Bill Gates.
  • Add it up and this collaboration exercise is worth noting. Two companies are coming together and pairing up developers. The early returns go to Bing---it has a feature that Google doesn't.

But this collaboration case study is far from complete. The ultimate returns will come if a) Microsoft gains on Google; and b) Facebook can keep Google from using its search as a social bridge to users.

Google already has its search plus your world with a Google+ backbone. Can a partner---Microsoft---essentially be Facebook's search backbone and vice versa? We'll find out. For now, the Bing launch with Facebook is a heartwarming collaboration project, but nothing more. The real success of this collaboration will show up in the market share statistics down the line.

Topics: Google, Collaboration, Enterprise Software, Microsoft, Social Enterprise, Software

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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