Microsoft, Facebook revise search deal

Summary:The global deal will see the social-networking giant sell its own ads and get more of Bing's features on its web results

Microsoft and Facebook have revised their search pact into a global deal where the social-networking giant will sell its own ads and get more of Bing's features on its web results.

Microsoft outlined the changes in a blog post. The revised deal will see Facebook users get the full-featured version of Bing beyond links for the site's web search. The deal will become a global pact that will bring Bing to Facebook users abroad, and Facebook will sell its own display ads.

Jon Tinter, general manager of Bing, said: "Given the kinds of advertisements that make sense within a product as unique as Facebook, it just made more sense for them to take the lead on this part of their advertising strategy.

"Microsoft will continue to provide search advertisements to Facebook."

For more on this story, see Microsoft, Facebook expand search partnership; Facebook to sell own ads on ZDNet.com.

Topics: Networking

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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