Microsoft lands Digg ad deal

Summary:Microsoft and Digg announced a three year ad partnership that usurps Google ads. Under the three-year arrangement, Microsoft will sell and serve ads on Digg.

Microsoft and Digg announced a three year ad partnership that usurps Google ads. Under the three-year arrangement, Microsoft will sell and serve ads on Digg.

Digg's Kevin Rose in a blog post says the pact will allow the company to focus on design and adding new features. Microsoft and Digg will also "work together on future technology and advertising initiatives," according to a statement.

While this is a high profile Web 2.0 win for Microsoft, which also serves ads for Facebook, it's not a huge deal to Google.

Federated Media, which is Digg's current advertising partner, also remains in the mix, according to the companies.

The big question: What's the value of the deal with Digg? A semi-big question: Was Google vying for Digg? A smaller question: Is Microsoft gaining ad traction with up and comers and at what price?

Digg and Microsoft expect to carry out the agreement in "coming weeks." In the meantime, maybe we'll get some answers to those aforementioned questions.

Topics: Microsoft

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.